ZLC shows the latest advances in the Supply Chain to 54 executives from eight countries in Barcelona

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Zaragoza Logistics Center organized a one-day executive program entitled “From Big Data to Action: Supply Chain Control Towers” last Friday in Barcelona.  It brought together 54 executives from eight different countries who are training on two topics which are marking the development of the Supply Chain.

Zaragoza, February 20, 2015

A total of 54 participants attended the one-day executive program this Friday entitled “From Big Data to Action: Supply Chain Control Towers”, organized at the Hotel Catalonia Barcelona Plaza in Barcelona by the Zaragoza Logistics Center, a research center that is sponsored by the Aragon Government in collaboration with the Massachusetts Institute of Technology (MIT).
The executives and sector professionals came from countries such as Switzerland, France, Italy, China, Denmark, USA or Ireland as well as Spain and belong to a total of 22 companies and organizations including BSH, Maersk, Accenture, Grupo Damm, Samsung, HP, ORACLE, Clariant, Novartis, Retail Solutions and Doctors without Borders. All of them had the opportunity to complete their training on two subjects that are marking the evolution and development of the Supply Chain.
Thus, the session focused on two major topics. For the first, ZLC and IE Business School Associate Professor Fabrizio Salvador spoke about Big Data and the major opportunities offered to companies in areas of demand forecasts, packaging management, order returns and transported goods volume as well as the potential for reducing costs.
In a second part during the evening, the co-founder and Director of Estrategia de Entercoms, Rahul Singh, shared his experience with the Control Tower which, when combined with Big Data, becomes more than a visibility and calculation tool as it can be used as an interpretation mechanism to foster specific actions and improve the supply chain.
After concluding the Executive Programme, which was sponsored by Oracle, there was a networking session to facilitate the exchange of experiences between participants.


ZLC and IE Business School Associate Professor, Fabrizio Salvador, who led the Big Data sessions.


Co-founder and Chief Strategy Officer of Entercoms, Rahul Singh, led the Supply Chain Control Towers sessions.

For more information, contact:
Sira Marqueta
Director of Marketing and Communication at the Zaragoza Logistics Center (ZLC)