Seminario ZLC: Sang Jo Kim, Candidato PhD

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  • junio 5, 2013 - 13:00
  • Zaragoza Logistics Center, Sala 221

“Optimal Demand Management through Dynamic Bundling and Pricing”

Abstract
We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.

INFO EVENTO :

  • Fecha de inicio:junio 5, 2013
  • Hora de inicio:13:00
  • Fecha de finalización:junio 5, 2013
  • Hora de finalización:14:00
  • Lugar:Zaragoza Logistics Center, Sala 221