We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.
INFO EVENTO :
- Fecha de inicio:junio 5, 2013
- Hora de inicio:13:00
- Fecha de finalización:junio 5, 2013
- Hora de finalización:14:00
- Lugar:Zaragoza Logistics Center, Sala 221