Seminario ZLC: Sang Jo Kim, Candidato PhD

«Optimal Demand Management through Dynamic Bundling and Pricing»

Abstract
We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.