

Zaragoza Logistics Center, Room 221
Start date
June 5, 2013
Start time
13:00
End date
June 5, 2013
End time
14:00
Place
Zaragoza Logistics Center, Room 221
"Optimal Demand Management through Dynamic Bundling and Pricing"
Abstract
We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.