“Optimal Demand Management through Dynamic Bundling and Pricing”
Abstract
We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.
EVENT INFO :
- Start Date:June 5, 2013
- Start Time:13:00
- End Date:June 5, 2013
- End Time:14:00
- Location:Zaragoza Logistics Center, Room 221
