ZLC Seminar Series: Sang Jo Kim, PhD Candidate

  • June 5, 2013 - 13:00
  • Zaragoza Logistics Center, Room 221

“Optimal Demand Management through Dynamic Bundling and Pricing”

We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.


  • Start Date:June 5, 2013
  • Start Time:13:00
  • End Date:June 5, 2013
  • End Time:14:00
  • Location:Zaragoza Logistics Center, Room 221