ZLC Seminar Series: Sang Jo Kim, PhD Candidate

"Optimal Demand Management through Dynamic Bundling and Pricing"

Abstract
We investigate an optimal decision-making of a manufacturer that makes and sells two distinguishable products. The firm also bundles products for stimulating sales as well as adjusts the prices dynamically. Optimal joint decisions on inventory replenishment, bundling/unbundling and pricing of the products show certain effective structures and draw meaningful managerial insights.