Dr. Gerardo Pelayo
Gerardo Pelayo is manager of strategic services at Entercoms.
He is a supply chain professional motivated by applied research, incorporating a systems perspective towards situation mapping and problem solving. He has a special interest on process design and optimization and the coordination of incentives between supply chain participants. His research focus has been on the effect of contract and structural design within healthcare supply chains; particularly he analyzes the relationship between pharmaceutical manufacturers and health-payers during the introduction process of new drugs aimed at treating chronic conditions. He has presented his research at major international academic conferences and has taught multiple supply chain courses in the master and executive programs at the Zaragoza Logistics Center, both in Spanish and English. Additionally, he is a research collaborator for the Center of Latin-American Logistics Innovation, Mexico.